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brands use social media in super bowl advertisements

The Tremendous Bowl isn’t simply the most important occasion of soccer season — it’s the most important occasion for promoting as properly. As a substitute of solely counting on a 30-second spot throughout the massive sport, increasingly manufacturers are incorporating social campaigns into their Tremendous Bowl promoting methods.

Final 12 months State Farm went all-in on social media promoting, opting to run a TikTok marketing campaign as an alternative of creating a Tremendous Bowl business. The model posted a video from the @jakefromstatefarm account encouraging TikTok customers to duet the video displaying off their dance abilities for an opportunity to star in a State Farm video.

Forward of Tremendous Bowl LVII on February 12, we’ve seen manufacturers roll out early advertisements and teasers on social media to construct anticipation and engagement. Listed here are a number of we’ve seen to date:

The Love Triangle by Doritos

On January 12, Doritos launched a video referred to as “The Love Triangle” starring Jack Harlow. The clip follows the teaser picture the model shared on social media simply three days earlier than.

Doritos additionally took a web page out of State Farm’s playbook with the #DoritosTriangleTryout TikTok problem, inviting followers to share dance movies for an opportunity to star within the firm’s ultimate Tremendous Bowl advert.


Pringles shared a teaser on the model’s Instagram account that includes a thriller star holding the product with a caption alluding to the Tremendous Bowl.

PopCorners Breaking Quickly

PopCorners shared a Breaking Unhealthy-themed teaser, enlisting actor Bryan Cranston.

As we get nearer to the massive sport, we stay up for seeing the inventive manufacturers roll out on social to get us all speaking.

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The most recent advertising and marketing information and technique insights.

TikTok started testing a brand new “podcasts” function.

Robinhood is launching a media model to share finance, retail, and investing-related content material.

Social media advertising and marketing success may be onerous to quantify. Right here’s easy methods to measure the ROI of your social campaigns.

ChatGPT: almost 30% of execs say they’ve tried it at work.

Twitter’s risky 12 months could also be impacting manufacturers’ willingness to speculate in Tremendous Bowl promoting on the platform.

Amazon is incentivizing creators to make use of its Encourage platform to compete with TikTok.

Forward of the curve: try how 5 corporations are standing out from the competitors.

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The Position of Social Media in Tremendous Bowl LVII Promoting