Whether or not you need to begin a aspect hustle or a brand new profession change, working as a contract social media supervisor can give you freedom whereas nonetheless engaged on initiatives you’re obsessed with.
However it’s laborious to know the place to start, and you’ll have extra questions than solutions on earn cash as a social media supervisor. Let’s overview what it’s essential to get began.
Oh, and if you wish to hear recommendation from our personal inside social media crew right here at Hootsuite on turn out to be a social media supervisor, watch this video:
A contract social media supervisor is a social media skilled employed by purchasers who wish to outsource their social technique and execution.
Usually, freelance social media managers work with a number of firms and purchasers at a time.
Companies generally provided by freelancer social media managers can embrace:
- Social media technique
- Creating and managing content material calendars
- Content material creation (pictures, design)
- Content material writing
- Scheduling and publishing posts
- Group administration (partaking with followers, answering DMs and feedback)
- Analytics and reporting
If you wish to observe the freelance path, you’ll must domesticate entrepreneurial abilities on high of your social media administration experience.
You could be nice at getting outcomes on your purchasers, however you possibly can find yourself struggling if your small business processes aren’t strong.
Listed here are 9 abilities you need to hone if you wish to turn out to be a profitable social media supervisor.
Social media has grown extra visible lately, however an excellent caption goes a great distance in creating an engaged neighborhood.
Freelance social media managers must be good at copywriting and modifying, as the best social media posts are brief, snappy, and witty.
Your social calendars need not appear like this 👇
— Hootsuite 🦉 (@hootsuite) November 20, 2022
A contract social media supervisor wears many hats, and content material creation isn’t any exception. In lots of circumstances, you could be anticipated to create graphics, TikTok movies, or pictures.
You don’t need to be a Photoshop skilled, both. Instruments like Canva make design tremendous straightforward with templates tailor-made for social media posts.
Whether or not you’re recording movies for TikTok or taking images for Instagram, you want a smartphone able to capturing content material and modifying it for varied social media platforms. Every platform has its personal picture and video specs, so ensure you’re creating content material that matches.
There are lots of people interacting with a model’s social media pages. From DMs, feedback, and opinions, a social media supervisor could also be anticipated to answer to every message.
It’s time-consuming, and lots of manufacturers outsource this side of social media administration. Good neighborhood administration requires being organized and meticulous (guaranteeing no customer support points are missed), following the model’s tone of voice tips, and having real interactions with the neighborhood.
This can be a large one. Social networks provide loads of information, and your purchasers will count on you to have the ability to gather and analyze it. You want to have the ability to type by way of the numbers to seek out actionable insights.
You’ll probably want to offer a month-to-month report to point out your purchasers the outcomes of your campaigns. (Psst, right here’s a free social media report template.)
Your social studies ought to define the outcomes of your work, highlighting viewers development, engagement charges, attain, and direct gross sales/conversions, if relevant.
As a part of your freelance enterprise, it’s essential to have the abilities to pitch and promote your providers to potential purchasers. That is most likely a ability you didn’t want in your company life as a social media supervisor, however it’s important as a freelancer.
One of many hardest issues about freelancing? Shopper initiatives can finish, and you could not have new purchasers lined as much as take their spots. Getting good at freelancing means studying preserve your eyes open for brand new alternatives.
Pitching and promoting your social media providers will turn out to be extra snug the extra you apply.
Bettering your relationships together with your purchasers can develop your small business. In spite of everything, in case your shopper likes working with you, then likelihood is they’ll proceed to ship work your approach. They might even refer you to others of their community or provide a testimonial on your web site.
Constructing and sustaining shopper relationships is essential to being a profitable social media supervisor. Whereas your present purchasers are essential, you don’t wish to neglect different relationships. You’ll wish to preserve tabs in your potential purchasers and previous purchasers and allow them to know you probably have availability.
Social media managers must have their fingers on the heartbeat of the newest developments. This will imply every thing from memes to present occasions. With out this attitude, social media campaigns can look outdated or not related.
For instance, Wendy’s used the timing of the FIFA World Cup 2022 to advertise a particular prize for the winners of the USA vs. England sport. The profitable nation scored free fries within the Wendy’s app.
— Wendy’s UK (@wendysuk) November 22, 2022
Because the sport resulted in a draw, each international locations received free fries (or chips for the English).
Nobody misplaced. THEREFORE EVERYONE WINS. Free fries with buy within the Wendy’s app. pic.twitter.com/Wf19A9jLy2
— Wendy’s (@Wendys) November 25, 2022
— Wendy’s UK (@wendysuk) November 25, 2022
Group is one other essential ability for freelance social media managers. Not solely do it’s essential to handle content material calendars, however you additionally must preserve monitor of your personal enterprise. Whereas you’ll have labored with challenge managers in previous roles, going freelance means taking over this job your self.
You’ll want a social media administration workflow to make sure property are delivered on time and permitted by your purchasers. You’ll additionally want a course of to make sure your invoices are getting delivered and paid.
Understanding advertising and marketing methods and the way they may affect your social media campaigns are non-negotiable abilities. You could be answerable for making a social media advertising and marketing technique that aligns with the shopper’s enterprise aims — and even in the event you aren’t creating the technique, you’ll probably be following another person’s.
Each social media put up wants cautious reflection on the way it helps develop the shopper’s enterprise. Strategic considering turns a social media put up into partaking content material.
Earlier than you possibly can work as a contract social media supervisor, you need to think about what it’s essential to do legally to arrange a enterprise.
This may fluctuate relying on nationwide and native legal guidelines, however might embrace:
- Deciding which sort of enterprise you need to register (akin to a sole proprietorship or a restricted legal responsibility firm).
- Registering your enterprise title (which must be distinctive); examine trademark databases if you need the choice to trademark your model sooner or later.
- Registering for a tax quantity (not all freelancers want one, so you’ll want to analysis the standards on your scenario).
- Getting your enterprise license (which often must be renewed yearly).
- Making a enterprise checking account (non-compulsory, examine with an accountant).
Alongside the best way, you may wish to seek the advice of with a tax skilled to find out how a lot of your earnings you need to put aside for taxes. They might additionally be capable of present recommendation on which enterprise sort would greatest fit your wants.
You might also wish to create a enterprise e mail and social media accounts (or a minimum of reserve the handles for your small business title, in case you resolve to construct them up in a while). This can be helpful while you begin advertising and marketing your small business extra publicly and wish to determine a model.
When you’ve taken care of the authorized side of freelancing, you need to think about making a portfolio to reveal your experience.
There are a number of other ways to showcase your skilled portfolio. Some concepts embrace:
- Constructing an internet site
- Utilizing your LinkedIn profile
- Creating PDF recordsdata
- Utilizing a Google Folder to retailer your case research
Should you’ve solely labored full-time company roles, you should utilize initiatives and examples from these roles to construct up your portfolio. Simply ensure you deal with the social media advertising and marketing methods you’ve contributed to and the outcomes for which you had been accountable.
Pricing your providers might be probably the most agonizing components of a freelancer, particularly in case you are new and uncertain of what’s a good charge. There are numerous points to contemplate, together with your required wage, enterprise bills, taxes, and extra.
We talk about some benchmark charges under, however you need to think about networking with fellow freelance social media managers to seek out out what they’re charging for his or her providers. Doing your personal major analysis will help you develop a aggressive charge on your personal social media providers.
Now comes the enjoyable half: touchdown your first purchasers. Irrespective of how gifted you’re as a social media supervisor, it’s essential to put your self on the market for purchasers to know you’re out there as a freelancer.
Listed here are a number of concepts that will help you get began:
- Networking occasions. Networking occasions are an effective way to place your self on the market and meet new folks. In case you have a selected area of interest, you could wish to attend occasions the place you possibly can meet folks from that trade. And don’t overlook your fellow freelancers. They’ll present worthwhile insights into working as a freelancer and will even advocate you to their purchasers.
- LinkedIn. An optimized LinkedIn profile will help purchasers discover you and inquire about your providers. You possibly can add portfolio items to your profile and community with friends on the platform.
- Social media teams. Many Slack and Fb teams usually have channels the place members can share freelance social media jobs. It’s additionally a terrific place to maintain monitor of developments and community with different freelancers.
- Phrase of mouth. Previous and present purchasers can turn out to be a terrific supply of referrals. When you’ve labored with a contented shopper, allow them to know that you just’re open to suggestions as they usually know different associates/contacts like themselves.
- Content material advertising and marketing. If you wish to construct a longer-term steady supply of shopper referrals, think about beginning a publication, weblog, or YouTube channel. Your content material ought to cowl matters potential purchasers can be desirous about (akin to “social media ideas for [your target industry]”) and embrace a CTA mentioning your freelance social media providers.
Constructing associated abilities could make your resume stand out and will make purchasers rent you.
Listed here are some abilities to contemplate engaged on:
- Influencer advertising and marketing
- Paid social promoting
- On-line fame administration
- Content material repurposing
Pricing your freelance social media work will be tough as a result of there are various variables to contemplate. Your social media administration charge must be primarily based in your expertise, worth, enterprise bills, and your shopper’s price range and scope of labor required.
It additionally is dependent upon what the shopper wants for social media. For instance, a shopper might want an Instagram technique, however they may additionally ask for content material creation, put up scheduling, month-to-month analytic studies, and neighborhood administration.
Earlier than you give a possible shopper a quote, it helps to know what they want.
Scheduling a discovery name can let you ask questions in regards to the shopper’s enterprise mannequin, goal clients, advertising and marketing budgets, KPIs, and any historical past of working with freelance social media managers to uncover potential purple flags. It additionally helps the shopper get to know you and ensure you’re an excellent match for the job.
So what are the tough estimates for the way a lot a contract social media supervisor prices? Right here’s the typical pay in the US, in accordance with ZipRecruiter:
- Common annual pay: $52, 613
- Common hourly charge: $25.29 per hour
- Majority of salaries vary: $36,000-$60,500
- Prime earners (ninetieth percentile): $84,500 yearly
Based mostly on the scope of labor, you additionally must resolve if you’ll cost an hourly charge, month-to-month retainer, or one other association (i.e. % of income per lead generated).
Month-to-month retainers are greatest for long-term initiatives and can prevent a number of time you’ll in any other case spend on time monitoring.
Resumes aren’t at all times required by potential purchasers. Usually a powerful portfolio and proposals are sufficient. However generally they ask, so it’s good to have an up to date resume out there. You should utilize our free social media supervisor resume templates to get began.
Trace: You might also wish to collect testimonials from previous and present purchasers to spice up your fame. You can even create case research to advertise your experience.
One of the simplest ways to develop a sustainable enterprise is to safe ongoing initiatives or retainers. Since social media is an ongoing necessity, your shopper most likely desires you to handle it month-to-month. However this may solely occur in the event that they belief you. A part of that belief is communication.
As a contract social media supervisor, sturdy communication is your duty. In case of any delays, be immediate and clear. Creating an distinctive shopper expertise is one of the best ways to retain present purchasers (and perhaps even earn a referral or two!).
All the time ensure that to signal written contracts with new purchasers, which ought to include your most well-liked fee phrases and penalties for late funds. A typical fee time period is 30 days.
You could wish to get invoicing software program to ship skilled invoices with due dates and automated reminders for fee. Some accounting software program additionally contains invoicing together with monitoring bills.
Don’t overlook to put aside a proportion of your cash for taxes. The amount of cash you need to save will rely in your native legal guidelines, so it’s greatest to seek the advice of an accountant to find out the tax charge.
Investing in instruments will help you save time whereas engaged on social media administration.
A social media administration instrument like Hootsuite permits you to schedule posts, create analytics studies, and reply to feedback and DMs, all from one dashboard. And, bonus, you possibly can ditch the spreadsheets because you gained’t want them to identify developments or extract insights.
Be taught extra about how Hootsuite will help you simply deal with a number of purchasers’ social media accounts:
Save time managing your social media presence with Hootsuite. Publish and schedule posts, discover related conversions, have interaction your viewers, measure outcomes, and extra — all from one dashboard. Attempt it free right this moment.
With recordsdata from Laura Wong.
Do it higher with Hootsuite, the all-in-one social media instrument. Keep up to the mark, develop, and beat the competitors.