Influencer advertising is usually a overseas idea on this planet of B2B. On this week’s episode of The B2B Advertising and marketing Podcast, Head of Content material David Rowlands sat down with World Head of Affect at Ogilvy, Rahul Titus to debate how B2B manufacturers are utilising influencer advertising from a enterprise to human perspective.

They discuss in regards to the potential challenges of working with influencers, from discovering the correct individuals to signify your model to checking their social media background and the chance elements that come into play. Rahul additionally suggests utilizing worker advocacy to your benefit however in the correct method; in any case – who higher to speak about your model than the individuals working on your model? Keep tuned on tips on how to measure influencer advertising, what KPIs to set and far more.