Have you ever ever gone out to buy a bottle of glowing wine and have been overwhelmed by your choices?
Finest buddies Erica Davis and Catherine Carter launched a model to assist wine lovers uncover, style, and find out about glowing wines and take the stress out of the purchasing expertise. They based The Sip, a champagne-and-sparkling-wine-tasting neighborhood, the place anybody can curate their very own luxurious expertise.
“Our women nights can be centered round discovering a brand new bottle of glowing wine, and we actually linked across the pleasure and the celebratory feeling that you just get while you drink glowing wine,” Erica says.
Do not miss an episode! Subscribe to Shopify Masters.
The buddies fell in love with the wine-tasting expertise, however instantly observed a big opening within the trade. “The thought to begin The Sip sparked round a niche in entry and understanding. As two Black women from Oakland who go into Napa, it was at all times pressed upon us that we wanted to know the whole lot with the intention to benefit from the expertise,” Erica says.
The Sip is now an area for discovery, exploration, and training. Erica and Catherine present a curated expertise, permitting folks to know what it’s they take pleasure in about sure grapes or location-specific flavors. “The wonderful thing about The Sip is that we make it OK to not know, however to take pleasure in,” Erica says.
Making what you are promoting worthwhile and charitable from the very begin
Ever for the reason that inception of the model in 2019, The Sip has contributed to the East Oakland Neighborhood Challenge, by way of its Take a Sip, Give a Sip program. “For each field, bottle, or accent you buy on our website, we donate 16 ounces of fresh water [to people experiencing homelessness],” Erica says. “So far, we’ve donated over 7,000 gallons.”
Letting their clients be part of giving again with each buy was vital to Erica and Catherine from the very starting.
For Catherine, having that direct give-back ingredient constructed into each buy makes managing funds simpler. “We’re giving a donation no matter how the quarter goes, and we inform that to our clients each time they make a purchase order, as a result of we wish them to know that their buy is impactful,” she says.
With month-to-month subscription bins, company gifting, and branded equipment, Erica and Catherine have made their mark on the wine trade. “For us, it’s all about our clients getting to find one thing new and totally different to allow them to discover their very own taste and what they like,” Catherine says.
Tune in to the complete Shopify Masters episode to learn the way Erica and Catherine packaged and offered a wine-tasting expertise and expanded their enterprise by means of accelerator applications, and why illustration issues within the wine trade.