Though loads of individuals nonetheless suppose that TikTok is the go-to video platform for singing and dancing, the platform has grown over the past couple of years to embody each sort of content material and group on the web. Not solely that, however the platform itself has been engaged on introducing model new options that may assist firms straight join with their goal audiences much more successfully. So, what ought to an organization know as they want to start advertising and marketing on TikTok?
The expansion of TikTok
Of all of the social media platforms, TikTok has been the platform to hit 1 billion customers the quickest, within the span of solely 5 years since its inception (in comparison with Fb and YouTube which each took round 8 years or extra). TikTok is predicted to hit 1.8 billion customers by the tip of 2022. It continues to be probably the most downloaded apps on Apple’s app retailer (as of Q2 2022).
Moreover, on common, TikTok customers spend 45.8 minutes per day on the app with 9 out of ten customers logging into the platform a number of instances a day. Whereas the app stays well-liked amongst a teenage viewers, the quantity of older customers on TikTok is rising as effectively.
Advertising on TikTokMany firms have determined to start out investing in advertising and marketing efforts and campaigns particularly centered round TikTok and its customers, due to how well-liked the platform has develop into within the final couple of years with customers of all ages. One of the vital efficient methods for firms to succeed in their goal audiences successfully on the platform is by collaborating with influencers on TikTok to create genuine content material that’s going to advertise the options of the companies. Moreover, by using such a advertising and marketing effort, TikTok permits companies to entry a model new group of shoppers, and firms can use quite a lot of advertising and marketing methods on the platform from branded hashtags to various kinds of content material, codecs, in addition to paid promoting campaigns.