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Analytics agency Jumpshot shuts down

In 2020, following crucial articles about its knowledge assortment and gross sales practices, analytics agency Jumpshot was shut down by its father or mother firm Avast.

Jumpshot was made well-known inside the web optimization business by SparkToro founder Rand Fishkin’s (closely criticized and broadly circulated) zero-click evaluation and displays.

Articles from Vice, PC Magazine and Motherboard claimed that Avast and Jumpshot had been “secretly harvesting” customers’ looking habits, packaging it and reselling with out their full information. 

Fishkin defended the corporate and faulted the publications for what he mentioned was incomplete and biased reporting.

Learn all about it in With Jumpshot shuttered, the place will SEOs get their ‘zero-click’ repair now?

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Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

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In regards to the creator

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about web optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention collection, SMX – Search Advertising and marketing Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

Today in search advertising historical past: January 30