Tracking Your Analytics
Analytics are a goldmine for businesses. Knowing what they mean, how to track them, and what to do with the information you track can support you in creating more sales in your business. These are literally maps drawn for you that take you to where you need to go.
It does take a few days or even weeks to begin getting reliable analytic statistics from your platforms, but once they begin accumulating, you will quickly discover that everything you need to know exists right there in the analytics.
What Does Tracking Do for Me?
Tracking specific information across your platforms through analytics gives you the capacity to get insight into important information on your business. This can show you what content your audience is responding best to, where your audience comes to your platform from, what platforms they prefer to follow you on, where your marketing strategies are falling flat, and so much more.
In addition to telling you platform-specific information, your analytics can tell you a lot about your demographic as well. This means that you can find out what age range, gender, and interests are all associated with your audience. You can also see whom your secondary demographics are based on the second group of people most likely to view and interact with your content.
Paying attention to this information supports you in creating specific strategies that will help you gain more of what you are looking for. For example, say you want to maximize engagement on your posts so that you are seen more. To decide what your exact strategy would be, you can go to the posts that have gotten most engagement and emulate these posts to increase your engagement.
You can also see what types of posts create the most sales, which ones encourage you to gain more followers, and which ones your audience doesn’t like. Knowing what your audience doesn’t like is arguably just as important as knowing what they do because it supports you in knowing what to avoid in the future.