I’m undecided what it’s in regards to the minor tweet particulars that Elon Musk believes will change the way in which that individuals understand tweets, however he appears fairly centered on giving customers increasingly context about how their tweets are shared, or not, within the hopes that it’s going to set off extra curiosity in tweeting extra usually.
Twitter’s newest replace on this entrance is a new show of tweet bookmarks throughout the particulars show – i.e. the itemizing of tweet data you see while you faucet by to broaden a tweet.
As you possibly can see on this instance from reverse engineering knowledgeable Jane Manchun Wong, you’ll now have much more metrics added to the decrease line of your tweet, so that you could see:
- Complete retweets
- Complete quote tweets
- Complete likes
- Complete bookmarks
There’s additionally the tweet view depend, which Twitter rolled out in December, and was additionally initially tacked onto the top of that decrease stat line, earlier than Twitter up to date the format in January, as a result of it appeared too clunky like this:
However now it’s added bookmarks to the show anyway – which appears fairly cluttered, and actually, not significantly precious as a stat. Although extra knowledge is at all times higher. Possibly there’s some perception to be gleaned from every completely different factor.
So why is Twitter including a bookmarks counter in any respect?
Properly, once more, Twitter 2.0 chief Elon Musk appears satisfied that by offering extra context as to how folks work together with tweets, that can make folks extra inclined to share extra usually.
Again in December, Elon tweeted that he felt the bookmarks perform had been hidden behind an ‘obscure UI’, which had doubtless stopped many customers from using it. He then vowed to make bookmarks a much bigger factor, whereas additionally trying so as to add bookmarks into every tweet’s like depend.
Sure, that can be added in an upcoming launch. Additionally, in case your tweet is bookmarked, will probably be handled as a “quiet like” and increment your likes counter.
— Elon Musk (@elonmusk) January 20, 2023
It appeared that Elon was making an attempt to spice up bookmarks as a substitute for likes – as a result of typically there could be content material that you just’re keen on studying, however you don’t essentially need to ‘like’ as such.
However then once more, counting bookmarks as ‘quiet likes’ signifies that you’re successfully amplifying that content material both means, which considerably negates the alternate performance argument.
I’m not fully positive what the motivation is, however now, you’ll have extra context as to how persons are interacting together with your tweets, and possibly, in future, bookmarks can be utilized another way to dictate algorithmic attain.
Or one thing. I don’t know – all I do know for positive is that bookmarks now have their very own counter. In some circumstances, that could be an fascinating knowledge level.