Seeking to map out your content material calendar for the yr forward?
This can assist – Twitter has revealed its annual occasions calendar, which highlights the entire key dates and celebrations that you just want to bear in mind in your planning.
The interactive calendar supplies a stable overview of essential dates, which may help in your technique. You too can filter the record by area, and by occasion sort.
You too can obtain any particular itemizing, although the obtain itself is fairly fundamental – you don’t get, like, a reasonably calendar template that you could stick in your wall or something.
Twitter used to publish downloadable calendars, however switched to an online-only show a few years again. Which nonetheless contains all the identical data, however isn’t as cool trying.
Both method, it could assist in your course of, as you map out your 2023 method.
Along with this, Twitter’s additionally revealed an outline of among the main occasions that it’ll be trying to spotlight within the app all year long, together with a pitch to advertisers, amid the newer chaos on the app.
As per Twitter:
“We’re shifting extra shortly than ever, and we’re nonetheless the place folks flip to see and discuss what’s taking place. A fantastic instance is the latest FIFA Males’s World Cup. We noticed a whopping 147B impressions of event-related content material on the platform, up almost +30% from 2018. We additionally generated 7.1B views on World Cup video1, with every thing from memes to nail-biter outcomes to historical past being made.”
There’s additionally this:
“Not solely is Twitter alive with content material and dialog round massive moments, however we’re additionally rising. We noticed world mDAU acceleration in This fall to 253.1M, pushed by a median sign-up charge of greater than 1 million new day by day customers throughout This fall2.”
That’s the primary official utilization stat Twitter has shared since Elon Musk took over on the app, and is a major bounce on the 238 million mDAU that Twitter reported in Q2 final yr, its final market replace earlier than the sale went by.
It’ll be attention-grabbing to see if that utilization degree holds, as Twitter works by its newest modifications and updates.
You possibly can try Twitter’s 2023 advertising calendar right here.