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Hey, have you ever observed that your tweets are getting loads much less attain and engagement of late?

You’re not alone – apparently, a heap of customers have observed a pointy decline in engagement ever since Twitter launched its swipeable ‘Following’ feed, and began pushing much more really helpful tweets into every customers’ primary ‘For You’ timeline.


No one is aware of, and Twitter itself is at pains attempting to work out what’s what at current.

In a tweet thread, Dave Rubin, whom himself had seen a giant drop in tweet engagement, has outlined how Elon Musk not too long ago invited him to Twitter HQ to see the work that they’re doing, and get a greater understanding of their algorithmic enchancment efforts. 

Rubin explains that Twitter’s engineers have been struggling to work out the way to get all of their newer updates into line with the app’s present codebase.

“As they repair the code extra issues come up. A fragile stability [Musk] likened to a Jenga tower. One incorrect transfer the entire thing collapses. They’re working nonstop, and each occasions I met him had been after midnight.”

Certainly, Musk and his Twitter 2.0 crew are apparently poring over traces of code to try to iron out points.

Rubin additional notes that Twitter’s engineering crew has discovered many back-end account penalties and moderation components, that are additionally limiting tweet attain, a few of which seem to have been amplified by current updates. 

However they don’t know which, or why precisely.

Apparently, Musk is now contemplating tearing down the whole codebase and ranging from scratch. Unsure what meaning from a useful standpoint – and I’m undecided that Elon does both – however evidently, issues aren’t going nice at Twitter HQ, and there’s a lot to do with a view to get issues shifting in the appropriate observe.

Will that hurt Twitter engagement long-term? 


Proper now, Twitter engagement has apparently declined considerably from the ‘document highs’ that Elon was bragging about again in November, and if they’ll’t determine the problems at play, possibly these points will preserve impacting attain and engagement, and subsequent tweet visibility.

That would end in customers tweeting much less and fewer, or possibly, Twitter will get issues again on observe quickly. Both approach, it’s price noting that if you’re seeing a decline in tweet engagement proper now, there is perhaps a motive for that.

Or your tweets are dangerous, and getting worse. That may be true as effectively.

In different information:

So Elon’s taking steps to speak about the way to higher align the platform’s algorithms with American political dialogue. Or it could be, if anybody might work how the code truly capabilities. 

Count on extra modifications to be incoming on the app.

NOTE: Some former Twitter employees have speculated that the impacts relate to code updates designed to amplify tweets from Twitter Blue subscribers. The idea is that with Twitter Blue accounts getting extra attain, that is then artificially influencing the algorithm to weight their tweets differently, which is inflicting confusion in future rating.

Twitter Works to Replace Code Amid Complaints of Lowered Attain and Engagement