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Software program as a service (SaaS) e mail advertising and marketing is predicated on offering clients with a extra in-depth understanding of the product. Additionally, it serves as a communication channel. These e mail messages needs to be temporary, enticing, and informative.

We have ready a bunch of ready-to-use templates to make your SaaS e mail advertising and marketing simpler


Tips about SaaS e mail advertising and marketing technique

  • put together a considerate welcome e mail advertising and marketing marketing campaign to begin communication proper — onboarding is essential for SaaS companies;

  • be distinctive and intriguing; diversify your official-writing method with some related jokes however provided that it is acceptable;

  • use clear topic traces to ship the principle worth of your emails;

  • think about some great benefits of staying with you and utilizing professional new options; 

  • present that you could deal with much more than it’s wanted;

  • present that unsubscription can also be attainable, however present steps for rejoining;

  • do not neglect e mail advertising and marketing automation; create drip campaigns to ease a buyer journey and convert free customers.

Forms of SaaS emails

There are various kinds of emails for SaaS firms; wish to be taught extra about them? Let’s go!

1. Account affirmation/verification e mail

Such a e mail is your opening for additional communication with a brand new person. 

Upon clicking “Enroll”, future customers of your SaaS product anticipate you to proceed the dialog they’ve begun.

Inform them there’s a want for account verification.

SaaS Email Marketing _ Confirmation Email

 (Supply: E mail from Slack)

2. Welcome SaaS e mail advertising and marketing methods

A welcome e mail is one other line of interplay between an organization and a brand new person. Hereby, shoppers obtain speedy follow-up after their interplay along with your firm. It may possibly serve numerous capabilities, reminiscent of introducing your service to shoppers, stimulating subsequent actions, or merely assuring the shopper of their resolution.

The facility of those SaaS e mail messages to extend your worth and client loyalty shouldn’t be underrated. Based on research, welcome emails have a 14.4% click-through charge in comparison with 2.7% for different emails, and customers who obtain a welcome e mail are 33 % extra engaged with the corporate. Additionally, contemplating that solely 57.7% of software program firms ship out a welcome e mail, you may need a extremely good probability to win new loyal shoppers by being extra considerate than your rivals.

Welcome email example for a SaaS company

(Supply: E mail from Serpstat)

You’ll be able to add such data:

  • a step-to-step information on the right way to work along with your product;

  • components of a free trial and benefits of latest options for freemium customers;

  • specified gives based mostly on buyer knowledge.

3. Milestone e mail

Companies could get their clients engaged by way of an accurate SaaS e mail advertising and marketing technique.

You’ll be able to specific your gratitude for the person relationships you’ve got constructed right here or share a evaluate. For instance, the period of time an individual spent along with your firm or the amount of product utilization based mostly on a particular interval.

Encouraging users to interact with a SaaS company via milestone email

(Supply: E mail from Grammarly)

Remodel buyer expertise along with your SaaS firm right into a enjoyable message and allow clients to share these enjoyable info with their buddies.

4. Free trial ending reminder

These e mail messages remind your subscribers to pick out a professional plan for additional utilization earlier than a free trial ends. Begin with an easy topic line; as you see, a topic line is the idea of any e mail advertising and marketing ideas.

Sending emails to remind people who their free trial interval is ending is simply good service. It is a easy trial if you happen to do not require a bank card upfront, however if you happen to do, the tip of the trial alerts the beginning of charging their bank card. It’s best to notify your person forward of time in both case to keep away from any misunderstanding. 

Email marketing campaigns to notify about the end of a free trial

(Supply: E mail from E mail on Acid)

In fact, you don’t want to manually monitor customers and ship such emails. Your ESP does it for you when you arrange a workflow.

5. Reactivation/retention e mail for inactive customers (paying clients)

Observe up on the loss! With reactivation/retention emails, you may arouse the curiosity of inactive customers once more after their “silence”. Buyer statistics reminiscent of final buy date, person exercise, and profiling set off the perfect emails that re-engage subscribers.

Customer retention email example for SaaS business support team

(Supply: Actually Good Emails)

These emails remind the recipient why they joined up, evoke their curiosity, or exhibit new methods for them to work together along with your product. Right here it is best to use buyer knowledge and the data out of your buyer success supervisor (they often have helpful insights) to make a profitable e mail advertising and marketing technique for SaaS enterprise wants.

Email marketing campaigns based on customer data for retention

(Supply: Actually Good Emails)

6. Digest e mail

A digest e mail is a abstract e mail despatched commonly, often every day, weekly, or month-to-month. 

A great digest e mail summarizes vital data in a means that makes it very straightforward for a reader to achieve worth, and it’s delivered on to their inbox :). Such a easy and handy choice for an e mail advertising and marketing technique to preserve your subscribers posted in your platform information.

For all of your customers (new customers, paying clients, freemium customers), these may be actually vital e mail campaigns: add an extract out of your latest weblog publish, tips about the right way to obtain extra along with your product, video tutorials, and video interviews on consultants opinion — the extra related helpful data, the higher your customers will have interaction.

Example of a digest Email SaaS companies send

(Supply: E mail from Slack)

7. Referral program e mail

Sharing is caring! Each human on the earth is related to a few extra, so why not use it to your development? When you launch referral campaigns, it is advisable to merely notify your customers about its benefits — invite a buddy and get a gift.

Referral email marketing campaign example

(Supply: Actually Good Emails)

State it in a transparent topic line so your customers will not miss their probability.

8. Updates announcement e mail

A product replace e mail is likely one of the greatest methods to exhibit that you simply’re taking note of your shoppers’ suggestions, working exhausting to fulfill their necessities, and reminding them of the worth of your SaaS product. Such emails may also re-engage customers who’re about to desert your service. Each improve can please your subscribers. Thus, do not be shy to share it.

Email strategy for saas business _ Update announcement email

(Supply: E mail from Litmus)

9. Low cost and promotional emails

When you have got customers who’re really enthusiastic about your product however have an itsy-bitsy uncertainty, you would possibly attempt to current a bit shock like a reduction or particular provide which may inspire them to make the ultimate step and buy the product.  

Email campaign example for inactive users

(Supply: Actually Good Emails)

10. Survey emails

You should first perceive your buyer’s calls for to offer a very good service. Asking the consumer to charge you is the easiest way to get their suggestions and analyze what they like and dislike.

Make the survey quick and handsome, so will probably be handy to submit or manage a brief and well-thought name so you will not disturb shoppers.

Wrapping up

Hopefully, this text helped you to get a deal with on the varieties of SaaS e mail examples. Keep in mind that your shoppers shall be your mates. And we’re glad to be your small guideline on this pleasant journey!

Use our pre-built e mail templates for SaaS merchandise or construct one from scratch

TYPES OF EMAILS 📭 for SaaS Companies ✔️ — Stripo.e mail