Engaging advantages and good office tradition dominate the profession precedence record, whereas Google and PTT stay essentially the most desired employers in Thailand.
Thailand, Could tenth, 2023 – Universum has launched the Thailand version of Universum Expertise Analysis 2023, its international annual expertise survey that appears into the longer term workforce’s preferences for employment. On this 12 months’s survey, tourism and hospitality remained essentially the most most well-liked business amongst enterprise college students given the total border reopening worldwide final 12 months. In the meantime, the manufacturing sector was the best choice for engineering college students. Nevertheless, there was additionally a rising curiosity within the power business following growing efforts throughout the nation towards sustainability. The power sector elevated in reputation as an business of alternative for employment by 19% for engineering college students and by 3.9% for enterprise and commerce college students.
“The rising reputation of the power sector amongst Thai college students aligns with the continuing efforts towards sustainability by each private and non-private sectors, with a powerful deal with the manufacturing and adoption of renewable energy sources. It’s clear that younger expertise as we speak cares about this and needs to be a part of making a greener and extra sustainable future. Employers that talk clear insurance policies and enterprise targets in direction of sustainability will extra seemingly entice their curiosity,” stated Mike Parsons, APAC Managing Director at Universum.
The three most sought-after industries for employment for enterprise and commerce college students have been tourism and hospitality (33%), market analysis (28%), and promoting (27%). In the meantime, manufacturing (35%), pc software program and know-how (30%), and IT and engineering consulting (28%) topped the record for engineering college students.
Google remained essentially the most ultimate employer for enterprise and commerce college students, adopted by GMM Grammy, Uniqlo, and LINE Company. For engineering college students, PTT was essentially the most fascinating employer, adopted by Google, Siam Cement Group, and the Electrical energy Producing Authority of Thailand (EGAT).
Significance of assembly Thai college students’ preferences on advantages and office tradition
Whereas a majority of Thai college students have been excited by distant working, they have been involved about overextending themselves (48%) and failing to keep up the work-life stability they need.
Aggressive base salaries and advantages packages remained essentially the most essential components for Thai college students in search of employment. Nevertheless, Thai college students are additionally more and more excited by firms that present a pleasant work setting, safe employment, versatile working circumstances, encourage work-life stability, high-performance focus, respect for his or her workers, and a clear path for profession development.
“Because the job market turns into extra aggressive, it is crucial for employers to pay attention to these preferences to maintain attracting younger expertise. Aside from providing aggressive salaries and advantages, employers must also deal with making a supportive and interesting work setting that values worker well-being, flexibility, inclusivity, and profession development. By implementing efficient insurance policies and selling these values as a part of their company tradition, employers will be capable of entice prime expertise and construct a powerful repute as an employer of alternative within the Thai market,” Parsons stated.
Thai college students flip to Fb to study extra about employers
When it comes to communication channels, 80% of Thai college students stated they often undergo a possible employer’s social media channels, notably Fb, after they need to study extra in regards to the firm. The highest three matters college students need to know extra about in an organization are variety and inclusion, wage and advantages, and profession development alternatives. These matters not solely seize the scholars’ consideration, however they’re additionally important to their decision-making course of on the subject of selecting a future employer.
“Employers are inspired to deal with these matters when posting on their on-line channels, as college students go to their digital channels to find out about their tradition and values. Thai college students additionally need to know the ideas of an organization’s leaders on office values and enterprise plans. Employers can tailor their branding communication by selling these key areas on-line to allow them to successfully interact with Thai college students and showcase their dedication to making a supportive office tradition whereas offering profession progress alternatives of their respective industries,” Parsons added.
In relation to salaries, the 2023 survey revealed that the anticipated annual wage of college college students has barely decreased by 3% from THB 479,000 final 12 months to THB 466,379 this 12 months. Enterprise college students count on a mean annual remuneration of THB 441,195, whereas engineering college students count on THB 464,538. Moreover, the gender hole in anticipated annual wage stood at 10% this 12 months, with anticipated salaries of males at THB 484,303 and ladies at THB 437,455.
Universum is a data-driven employer branding company. Based in Stockholm, we are actually lively in over 60 nations, with key hubs in Zürich, Paris, Berlin, London, New York, Singapore and Shanghai. The Universum Expertise Survey, performed in over 60 markets worldwide, surveyed multiple million college students and professionals about their preferences amongst potential employers, their profession concepts, and communication preferences. Leveraging this, we offer our shoppers with the analysis, technique, and artistic options they should compete extra successfully for expertise.
Excited by our information?
Do you want to higher perceive your model picture, viewers and rivals?
Yearly Universum surveys over 1 million college students and professionals worldwide to determine the model picture standing of essentially the most engaging employers. Our Analytics options provide the insights you must win the conflict for expertise.