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Thursday, February 16, 2023


The invention of the smartphone in 2007 expanded the probabilities of on-line buying, however the pandemic shortly reworked this channel right into a necessity. At the moment, customers count on a seamless and personalised digital expertise to make fast alternatives for supply or BOPIS, and the most effective platform for that is the native app.

Manufacturers have launched direct-to-consumer gross sales to enhance their margins, and ReCommerce and Secondhand marketplaces have exploded, with excessive progress projections persevering with. Department helped construct the playbook of finest practices for the world’s most progressive eCommerce manufacturers in numerous industries.

For vogue manufacturers, your native app can unlock progress, drive down prices, and win at loyalty on this endlessly modified market. Cell first was final decade, it’s time to place your app first in 2023.

Style platforms have advanced for the reason that pandemic, however are you maintaining? Be part of our webinar to study the cellular finest practices and progress hacks from this pattern.
  • How Style manufacturers promote continues to evolve, whereas additionally poised for close to time period progress
  • Native apps are unlocking larger Buyer Lifetime Worth, with Loyalty applications turning informal prospects into followers for all times
  • Owned channels are an underutilized supply of progress, providing decrease prices of acquisition and better returns
  • Social commerce will rise to the forefront, however solely app-first platforms will maximize the chance

Audio system

Reed Kuhn

Sr. Director of Enterprise Technique at Department

Reed Kuhn is the Sr. Director of Enterprise Technique at Department, the place he connects the large information inside the Department platform to actual buyer affect. A former aerospace and protection technique guide, Reed left the trade and moved to Silicon Valley. Alongside the best way, he invented his first app on an iPhone 3, co-founded an athlete administration company with MC Hammer, and authored the first-ever ebook on the sports activities analytics {of professional} cagefighting. He hung out in eCommerce SaaS working with world retail leaders, plus eventual stints at Walmart and eBay. For a decade he has spent his weekends as ESPN’s playing knowledgeable for Combined Martial Arts, making analytical predictions of UFC fights. He holds a BS in Physics from Washington & Lee College, a Grasp’s in Programs Engineering from the College of Virginia, and an MBA from Duke College.

Sophie Frostbaum

Enterprise Technique Supervisor at Department

Sophie Frostbaum is a Enterprise Technique Supervisor at Department, the place she works as an inner technique guide, offering data-driven buyer insights on enabling and harnessing worth by way of app adoption and engagement. Working with companies throughout all verticals, she helps prospects develop a playbook on their app-first technique, leveraging their owned channels to accumulate prospects with the best LTV. Previous to becoming a member of Department, Sophie labored in Enterprise Options & Analytics consulting, specializing in Digital Transformations. She holds a BBA from Emory College in Finance and Technique & Administration Consulting.

Upcoming: Cell finest practices and progress hacks from the brand new wave of vogue platforms