By Sean Tinney January 24, 2023
Make your subscribers really feel additional beloved this Valentine’s Day. Get distinctive advertising and marketing concepts, examples, and templates to encourage your promotional emails.
Valentine’s Day is true across the nook. For those who’ve been sending emails to your subscribers for the vacation, stick with it! If not, now’s the time to start out.
Customers wish to spend throughout this vacation. Final 12 months, it was estimated that the common individual spent over $175 on Valentine’s Day. Folks worldwide are searching for that particular Valentine’s Day reward and are possible looking out their inbox first. It’ll be stuffed with dozens of promotions and specials within the first weeks of February.
However don’t fear about your competitors. You possibly can stand out within the inbox with these e mail concepts, suggestions, and examples. Use them for path and inspiration as you create a memorable Valentine’s e mail marketing campaign.
6 concepts to drive Valentine’s Day gross sales out of your emails
Searching for concepts in your subsequent Valentine’s Day e mail? We’ve been busy accumulating a few of our favourite emails despatched by in style manufacturers over the previous few years. Have a look and get some inspiration in your Valentine’s Day emails this 12 months.
1. Add Valentine’s Day parts to your e-newsletter
Not each enterprise must ship a separate e mail for Valentine’s Day. As a substitute, you may add enjoyable seasonal colours or photos in your e-newsletter.
Try how ActionRocket added some hearts and a splash of crimson and pink to their weekly e-newsletter. Similar to that they’ve a Valentine’s Day impressed e-newsletter.
2. Hyperlink your product to the vacation
Take into consideration how your current services or products may very well be became Valentine’s Day presents or promotions.
For instance, Infamous Nooch turned a product they promote on a regular basis right into a Valentine’s Day reward — and spun up an attention grabbing e mail for it, too.
Firm: Infamous Nooch
Fulton, who promote insoles for footwear, cleverly related the primary advantages of their insoles with a Valentine’s Day reward. Right here’s how they pitched it: “Give somebody you’re keen on the reward of help.”
Add a Valentine GIF
Use eye-catching GIF in your Valentine’s Day emails. Including some motion to your emails is a good way to attract your reader in.
That is an older e mail from us, however nonetheless considered one of my favourite Valentine’s Day emails.
We added a enjoyable, dynamic GIF which grabbed consideration and proved to be one of many best-performing emails that 12 months.
Wish to add a Valentine GIF to your e mail? Try all of our Valentine’s Day GIFs.
Inform a joke (or a number of)
Valentine’s Day is taken significantly by some, however there may be a variety of humor surrounding the vacation too. Is your enterprise higher suited to a humorous Valentine’s Day e mail?
For instance, to attract prospects into their retail shops on Valentine’s Day, glasses retailer Warby Parker compiled humorous tweets from prospects, joking it’s the proper place to seek out romance.
(If a glasses firm can run a humorous Valentine’s Day promotion, you positively can too.)
Create a way of urgency with a Valentine’s Day countdown
Remind your prospects that Valentine’s Day is true across the nook by together with the date (February 14) in your topic line. For individuals who let the vacation creep up on them, provide a fast last-minute resolution.
See how CleanMyMac did this with a (very lovable) countdown timer of their Valentine’s Day e mail.
Go over-the-top on Valentine’s Day designs
Valentine’s Day and sweetness go hand in hand. So if you happen to have been fascinated by upping your design sport, that is the vacation to start out.
Stunning and crowd pleasing emails pop within the inbox (and result in extra gross sales and constructive model sentiment). Add some Valentine’s Day aptitude to your messages to face out and virtually shout “EXCLUSIVE OFFER.”
Right here’s some tips about how to do this: Select colours like pinks, purples, and reds. Or, use eye-catching GIFs (just like the one beneath). Including some motion to your emails is a good way to attract your reader in.
28 Valentine’s Day topic traces that will help you stand out within the inbox
Wish to make certain your Valentine’s Day emails are opened and skim? Be sure your topic line is particular and clearly conveys what the e-mail is about. This fashion, your subscribers know the e-mail is related to them.
Say you’re a restaurant proprietor: Remind your subscribers to make a reservation for a romantic dinner on Valentine’s Day. For those who’re a baker, showcase your candy treats as good presents for family members. The secret is to tie your message to the vacation, so your subscribers comprehend it’s one thing particular.
Listed below are a number of Valentine’s Day topic line concepts you need to use as inspiration:
Normal Valentine’s Day topic traces
- Be our Valentine
- Make this the perfect Valentine’s Day
- Present her how a lot you’re keen on her
- Cupid has a present for you
- Love doesn’t should value you a fortune
- Higher than roses…
- Unfold the love, reserve a desk in the present day
- 10 Tricks to present them you care this Valentine’s Day
- Valentine’s Day Information Flash
Valentine’s Day gross sales topic traces
- Valentine’s Day Sale: 20% off
- Nothing says love like a particular Valentine’s Day sale
- Our Valentine’s Day reward to you: 20% off
- Valentine’s day specials for a particular somebody
- Sweetheart offers in your sweetheart
Enjoyable, catchy Valentine’s Day topic traces
- Unleash the romance: Unique Valentine’s Day specials for our beloved prospects
- Sweep them off their toes: Scrumptious Valentine’s Day treats to shock your beloved
- Ebook now or perpetually maintain your peace: Restricted Valentine’s Day reservations out there
- Love is within the air: Valentine’s Day presents that’ll make their hearts flutter
- Final probability to make an enduring impression: Don’t miss out on our Valentine’s Day offers
- Say it with flowers (and extra): Valentine’s Day reward concepts for each form of love
Valentine’s Day topic line examples from different firms
- Higher than roses (Nike)
- Your three-course Valentine menu is right here (Liebherr)
- Time’s Virtually Up! Make Your Valentine’s Day Dinner Reservation (Cibo Ristorante)
- Want Chocolate? Decide Up A Candy Deal with For Your Valentine (Joe’s Bakery)
- A present that claims I really like you from head to toe (Fulton)
- Valentine’s Day favorites made with love (Land O’Lakes)
- Higher than sweets (Onsen)
- Put your love in a field and ship it (Jeni’s)
Add some like to your e mail signature
Each vacation — and particularly Valentine’s Day — can be utilized as a chance to get inventive together with your e mail signature. Change up your advertising and marketing e mail signature, private e mail signature, or each this 12 months!
It’s easy: A few weeks previous to Valentine’s Day, replace your e mail signature to incorporate a holiday-related picture. There are even some photographs already loaded in your AWeber account.
Right here’s just some of the Valentine’s photographs you need to use:
Skip the design work with Valentine’s Day e mail templates
Unsure the place to begin to design your Valentine’s Day e mail? You possibly can join on platforms comparable to Stripo or Bee to get a whole bunch of fantastically designed templates. Or, select one of many Valentine’s Day e mail templates free in AWeber.
You possibly can customise every Valentine’s Day template to suit your model and provide.
Listed below are 4 examples of templates you need to use at no cost in your AWeber account:
When to ship your Valentine’s Day emails
Most individuals begin planning for Valentine’s Day about 10 days earlier than (until they’re the last-minuters). However you must really begin sending your Valentine’s Day emails earlier than early February, if doable.
Why? As a result of, along with driving direct gross sales, your emails notify individuals about your merchandise and remind them your enterprise exists (sure, that is vital and vital). Then, once they’re prepared to purchase their beloved one a present, you’re one of many first locations they consider.
So begin sending these emails as early as three weeks prematurely. Has the three-week date already previous? Don’t fear about it! Simply get your first e mail out as quickly as doable, and observe up with a number of extra main as much as Valentine’s Day.
Get your Valentine’s Day emails prepared in the present day
E-mail advertising and marketing is the perfect software you need to use to attach together with your prospects this Valentine’s Day. Your prospects are searching for reward concepts, recipes, eating places, and extra. Be sure to keep prime of thoughts and supply your prospects with what they’re searching for.
So take what you’ve realized right here, log into your e mail account, and get began.
We’d love to listen to what kind of Valentine’s Day emails you’ve determined to ship, too. Inform us about it within the feedback.