Video marketing is rapidly growing in popularity. Using video content as a way to review products, share information, educate or entertain your audience, or even just update them on the recent goings-on in your life and business is a great way to interact with your audience.
These forms of interaction give a real face-to-face feel when it comes to sharing anything, making it more personable and enjoyable for your audience. This is a great way to boost your relationships with your audience in a way that is unique and intimate as compared to photo sharing.
You can use video marketing in many ways for your business. The primary way to make the most out of video marketing is to choose one or two styles of video that you want to share with your audience.
For example, if you want to be known for entertainment and education, you can do two series for your audience. One would create entertaining content that is relevant to your niche and the other might include tips, tricks, or other pieces of educational content for your audience to consume. Being known for a specific type of video sharing makes your content reliable and predictable to a degree. This means that upon seeing a video being released by you, your audience immediately knows whether they want to watch it now or later.
They also know what they can expect to gain from this video. That way, you do not necessarily have to work so hard to keep your viewers interest in the first 5-10 seconds of the video. Instead, they know that they can expect great content from you, and they are willing to wait an extra few seconds for the “hook” that really catches them.
This does not mean that you should get lazy with your video content and not produce a strong reason to watch right from the start, but it does mean that you do not have to work quite so hard to really sell your audience on that reason because they know what they can expect from you.