VMLY&R’s groundbreaking work for Dell Applied sciences and Intel—an interactive e-book for individuals with motor neuron illness (MND)—took the highest prize, an ADC Black Dice for Better of Present on the ADC 102nd Annual Awards, produced by The One Membership for Creativity and held throughout Artistic Week 2023 in New York.
MullenLowe U.S. additionally had a stellar displaying, being named the Company of the Yr, primarily based on cumulative factors for all Cubes and Deserves gained. It gained two Better of Disciplines, in model/communication design and illustration for “One thing to Offend Everybody” on behalf of the Brooklyn Movie Pageant.
VMLY&R’s win was for its “I Will At all times Be Me” marketing campaign, profitable the Black Dice plus Better of Self-discipline in interactive, three Gold Cubes (two in interactive, one in promoting), plus one Silver in interactive and two Bronze in promoting and interactive. The work highlighted MND, a neurodegenerative situation that deteriorates muscular nerve cells and might take away the power to talk. To assist these dwelling with MND preserve their private expression, Dell Applied sciences and Intel, in partnership with the Motor Neurone Illness Affiliation and Rolls-Royce, created a first-of-its-kind e-book that banks individuals’s voices as they learn aloud.
MullenLowe’s work for the Brooklyn Movie Pageant requested individuals to problem their opinions by making enjoyable of those that by no means achieve this with an out-of-home and video marketing campaign that got here throughout as an HR-style coaching video on speak about movies, discovering enjoyable and ironic methods to ask individuals to maintain an open thoughts.
“For greater than a century, the ADC Annual Awards have celebrated concepts and craft,” mentioned Kevin Swanepoel, CEO, The One Membership in a press release. “Prompted by the latest big advances in expertise and synthetic intelligence, ADC this yr grew to become the primary world award present to acknowledge AI in creativity and design as a separate self-discipline with a devoted jury. Nevertheless, we strongly consider that it nonetheless takes people to show an excellent concept into one thing good and award worthy.”
Different prime winners
The ADC Fusion Dice, established two years in the past together with The One Present Fusion Pencil to acknowledge nice work that greatest incorporates underrepresented teams in each the content material of the advert and the workforce that made it went to Efficiency Artwork Toronto for “The Black Elevation Map” for Black & Overseas; and Serviceplan Germany Munich with Serviceplan Korea Seoul for “Dot Pad. The primary sensible tactile graphics show” for Dot Incorporation.