2022 was a 12 months full of latest milestones for us – we kicked off with Engagemint’22, our flagship occasion, launched one more cohort of the Startup Program and expanded our presence in Indonesia. However that’s not all! We’ve got grown even stronger with 800+ prospects globally, clocking in over 377Bn messages despatched throughout 12+ engagement channels and 110K Journeys activated.

On the product finish, we launched many new options, product enhancements, onboarded integration companions, and extra to #SimplifyRetention for your corporation. Proceed studying to atone for every part we’ve been as much as earlier than we wrap up this 12 months.

Options within the highlight

Advice & Catalog

We enabled the ability of advice on the marketer’s fingertips with the Advice and Catalog function launch. With this function, now you can add your product catalog, use it to fetch up to date product data, and enrich your personalised messages. You too can create suggestion methods based mostly on any customized occasion and ship personalised consumer suggestions throughout channels, together with e-mail, WhatsApp, Push notifications, and extra. To know extra on easy methods to leverage this function, learn our weblog.

App Personalization

Extending personalization capabilities from web site to app! This 12 months we launched app in-line that can assist you serve personalised experiences to customers on the app. Much like our earlier net in-line launch, this function permits you to leverage consumer attributes and customized occasions to seamlessly personalize any a part of your app with out serving pop-up campaigns. 

With app in-line, you possibly can:

• Personalize any a part of your app (hero banner, class pages, and extra),
• Make the most of any customized occasion or consumer attribute to personalize your message, and
• Present a seamless consumer expertise with personalised banners merging seamlessly along with your app UI.

To entry this function in your WebEngage dashboard, attain out to us at [email protected].

Shopify integration

Buyer engagement and retention are important for D2C companies, and our integration with Shopify permits you to combine your Shopify retailer with the WebEngage dashboard in just some clicks! As soon as built-in, we robotically begin monitoring customized occasions akin to purchases made, merchandise added to cart, and extra. Leverage the convenience and comfort of this integration for your corporation, and for extra inspiration on buyer engagement and retention, learn our weblog.

Marketing campaign Optimization

A small change could make a giant distinction, and we made a number of small modifications to optimize the marketing campaign creation course of on the WebEngage dashboard. Beginning with greatest channel, you possibly can optimize your campaigns as per your consumer’s desire. Our system identifies the perfect communication channel for every consumer in your database. You may leverage greatest channel whereas creating dwell segments or use them in journeys and relays. 

We additionally finish the ‘when to ship’ debate for many entrepreneurs on the market with ship intelligently. This function permits you to customise ship time of your marketing campaign based mostly on when the consumer is almost certainly to have interaction with it. 

We additionally launched a break up block in journeys and relays to transcend A/B or variation testing, break up customers and optimize journeys in actual time. You should use this block to check completely different ship time or channel methods. Confer with our weblog for an in depth learn on this function.

Cellular Push enhancements

Push notifications have at all times been an important a part of app advertising technique, and we targeted on 2 facets – supply and marketing campaign creation. On marketing campaign creation, we enhanced the creation course of by enabling you so as to add background colours, wealthy textual content and media, message abstract (for Android), and subtitles (for iOS). 

We launched assist for Chinese language gadgets akin to Xiaomi and Huawei on the supply finish to reinforce push notification supply. Mixed with our amplification engine, it may increase the supply of your push notifications by as much as 75%. To know extra about it, learn our weblog.

Predictive Segments & Engagement Rating

We’re on a mission that can assist you leverage machine studying in your advertising campaigns. With that in thoughts, predictive segmentation takes the guesswork out of segmenting your viewers. By figuring out a enterprise occasion, akin to a purchase order made, you possibly can create segments of customers almost certainly, reasonably doubtless, and least more likely to carry out the required occasion. Learn extra about it in our weblog publish.

Moreover this, now you can rating customers based mostly on varied customized and system occasions. This lets you bucket customers performing sure actions and create a strategic advertising marketing campaign. You should use engagement scoring to phase customers and ship contextualized messages.

Please word: Each of those options are a part of our BETA launch, so for those who want to entry them, drop us a request at [email protected].

Enabling a cohesive advertising technique

Fragmented buyer information throughout completely different platforms can create hindrances in offering a seamless buyer expertise, and we perceive that. In 2022, we onboarded 20 integration companions to chop by information silos and simplify buyer engagement. 

What’s subsequent?

That covers our roundup for 2022. What new options and updates must you count on in 2023? Keep tuned for updates about exporting funnel lists, notification inbox, and extra. Look out for month-to-month product updates to know once we go dwell and to get entry to those options.

When you want to allow any options mentioned above or an current associate integration, attain out to us at [email protected] or get in contact along with your Buyer Success Supervisor.