With so many adjustments coming to Twitter, many marvel if advertising on the platform may very well be impacted in 2023. 

Whereas we at HubSpot cannot say for positive what the longer term holds for Twitter, we surveyed over 100 advertising professionals to get their views on whether or not they’d nonetheless use the platform going ahead. 

This is what we discovered.

Will entrepreneurs maintain their model on Twitter in 2023?

After we requested if entrepreneurs plan to maneuver their model off Twitter in 2023, 66% of respondents mentioned “no.”

Although most respondents mentioned they don’t have any plans to maneuver their model off the platform, 71% mentioned they plan to spend much less time on Twitter.

Will entrepreneurs use alternate options to Twitter in 2023?

As Twitter goes by its adjustments, different platforms like Mastodon, Hive Social, and Cohost have risen in recognition as alternate options to Twitter. With that in thoughts, we requested entrepreneurs in the event that they plan on utilizing different platforms as an alternative choice to Twitter in 2023.

In our survey, 67% of respondents mentioned they don’t plan on utilizing different platforms, whereas 33% do. 

Have Twitter’s latest adjustments impacted entrepreneurs’ experiences on the platform?

When requested if their expertise on the app has shifted since Twitter’s latest adjustments, 29% of entrepreneurs had a impartial response saying their expertise on the platform has stayed the identical. 

About 34% of entrepreneurs responded negatively, saying their expertise on the app has worsened. Many of those respondents cited their considerations with the app’s safety and lack of censorship towards hate speech. 

1 / 4 of responses have been constructive, with many respondents saying they nonetheless desire the app over different platforms like Fb and Instagram. Lastly, the remaining 12% had blended critiques regarding their expertise on the platform, with many respondents saying they wish to see how the platform develops earlier than deciding whether or not they wish to go away Twitter. 

So, is Twitter ‘dying’?

In accordance with our survey, it does not look like entrepreneurs wish to go away Twitter en masse anytime quickly. However in line with a report cited in The Guardian, the social media platform is predicted to lose over 30 million customers over the subsequent two years. 

Within the report, a principal analyst at Insider Intelligence, Jasmine Enberg, says there will not be a singular occasion that ends Twitter. 

“As an alternative, customers will begin to go away the platform subsequent 12 months as they develop pissed off with technical points and the proliferation of hateful or different unsavory content material,” she mentioned. 

Enberg additionally predicts Twitter’s a lot smaller workers could not be capable of fight points with the positioning’s infrastructure or content material moderation. 

Although Twitter could face some challenges sooner or later, entrepreneurs are not in a rush to desert the platform. 

Our recommendation: If Twitter continues to be a profitable channel in your advertising efforts, there is not any actual want to go away the platform now. If the platform has modified an excessive amount of for it to be a viable a part of your advertising technique, then there are different different platforms you possibly can think about leveraging.