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We’re proud to announce that 2022 has been extraordinarily profitable for our shoppers, with the exhausting work and dedication of Universum’s Activation groups globally. We have now run shopper campaigns in 126 international locations, spanning a large number of foremost fields of examine, and have reached almost 50 million people whose lives we now have enriched with superb alternatives.

In 2022, our social media efforts globally (on Meta, LinkedIn, and TikTok alone) achieved greater than 208 million impressions, and reached virtually 50 million expertise who clicked 2.8 million occasions. This was accomplished whereas retaining our click-through charge above benchmark by an element of two.8.

On Meta platforms alone, averaged throughout all areas, we now have reached 132% extra expertise in 2022 in comparison with 2021. Thanks to our valued shoppers who’ve trusted us with their campaigns, and for making 2022 one to recollect! We’re excited to tackle new duties with you and proceed the momentum into 2023.

We’ve requested our colleagues world wide what they considered this success and that is what they needed to share:

“I’m exceptionally happy with our world Activation groups and the digital advertising and marketing specialists who’ve blazed by means of 2022 by offering nice content material to our shoppers, A/B examined fastidiously, optimised frequently, and made budget-conscious and goal-driven choices to get the perfect out of our shoppers’ Employer Branding campaigns on social media. Let’s see what 2023 has in retailer for us now that we’re actually ramping up on our Sensible Recruitment Advertising efforts – I can’t wait to search out out!” – Kerstin Tschernigg, Head of Supply APAC

“These numbers showcase that Universum has wonderful experience in reaching virtually any expertise. Large applause to all digital specialists and communication strategists for delivering these superior outcomes. Extra importantly, we’re not simply reaching any variety of expertise, however our methodology permits us to get the appropriate expertise! So, excited what 2023 has in retailer for us!” – Tobias Loder-Neuhold, Head of Supply EMEA

“2022 was in some ways a difficult yr for Social Media campaigns. Adjustments in Meta insurance policies and different market updates pressured us to not solely be in control with market tendencies however reasonably one step forward. And once we now have closed 2022, the outcomes converse for themselves. Our strategies and exhausting work when executing Employer Branding campaigns on Social Media is extremely environment friendly and that along with the truth that we’re growing our capabilities for artistic content material creation makes me assured that 2023 will probably be one other record-breaking yr for our shoppers” – Per Karlsson, Head of Supply Nordics, UK & I

“We should always at all times do not forget that every ‘click-through’ is an individual. Our creativity and campaigns have the ability to attach distinctive individuals with distinctive employers. All of our loopy little copy, design and focusing on choices in the end may help individuals obtain their objectives. That will get me excited for the work we’ve accomplished in addition to all of the progress positive to make in 2023!” – Sean O’Grady, Head of Supply Americas

Whereas we’re extraordinarily happy with the accomplishments made in 2022, we’re able to deal with the brand new yr head on and help you in all of your Employer Branding objectives. Contact us right this moment and discover out extra about how we will be sure you are reaching the appropriate expertise in your firm!

World Social Media Marketing campaign Outcomes