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You’ve heard it time and time once more – posting on social media persistently is without doubt one of the greatest methods to develop your account. However it may be exhausting to replenish content material concepts for almost three hundred and sixty five days. That is why we’ve created this vacation information of each official and non-official holidays you’ll be able to put up about all year long.

Whereas it’s necessary to put up content material revolving round your enterprise’s services, it will also be enjoyable to alter issues up and put up about different matters as effectively. We hope this listing helps you flesh out your social media calendar for 2023.

Creating social media posts for official holidays is a good way to spotlight necessary days and likewise rejoice the variety of cultures and celebrations. When posting about different cultures and religions, be sure that to do your analysis so you’ll be able to spotlight the vacation precisely and respectfully.

Whether or not you simply want your followers a cheerful vacation, put up a enjoyable truth, or simply deliver in additional consciousness, we encourage you to incorporate a few of the holidays talked about under in your social media planning.


January 1: New Yr’s Day

January 4: Nationwide Trivia Day

January 17: Martin Luther King, Jr. Day


Black Historical past Month (U.S.)

February 1: Chinese language New Yr

February 2: Groundhog Day

February 14: Valentine’s Day

February 21: President’s Day


Ladies’s Historical past Month (U.S.)

March 17: St. Patrick’s Day

March 18: Holi

March 21 -22: Nowruz

March 22: Ramadan Begins

*The date could fluctuate as the start of Ramadan modifications yearly and relies on the sighting of the moon

March 22: Ugadi

March 27: Mothering Sunday (U.Ok.)

March 31: Cesar Chavez Day


April 17: Easter

April 5 – 13: Passover

April 22: Finish of Ramadan/Eid Al Fitr


Nationwide Asian Pacific American Heritage Month (U.S.)

Could 5: Vesak Day/Buddha Day

Could 5: Cinco de Mayo

Could 8: Mom’s Day (U.S)

Could 30: Memorial Day (U.S)


Satisfaction Month

June 19: Juneteenth (U.S)

June 19: Father’s Day (U.S. and U.Ok.)

June 28 – 29: Eid Al Adha


July 4: Independence Day (U.S)



September 5: Labor Day (U.S)

September 15 – October 14: Hispanic Heritage Month (U.S)


October 10: Columbus Day and Indigenous Peoples’ Day (U.S)

October 31: Halloween


American Indian Heritage Month (U.S)

November 11: Veteran’s Day (U.S)

November 12: Diwali

November 24: Thanksgiving (U.S)


December 18-26: Hanukkah

December 25: Christmas Day

December 31: New Yr’s Eve

Along with posting about precise holidays, you also needs to contemplate highlighting unofficial holidays, too! Not solely are they a enjoyable option to shake up your social media calendar, however plenty of them can apply to your small enterprise as effectively. We’ll share some examples of different small companies incorporating as of late into their social media content material.


Nationwide Mentoring Month (U.S)

The beginning of the 12 months is at all times crammed with constructive and motivational power, making it the right time for nationwide mentoring month. All through January, you’ll be able to put up recommendation about working and working a small enterprise, and likewise shout out the mentors who’ve helped you alongside your journey.

January 3: Worldwide Thoughts-Physique-Wellness Day

This could be a nice day so that you can do a fast check-in together with your prospects and remind them to maintain themselves. It’s also possible to share strategies of the way you and your workforce partake in wholesome habits and self-care.

Jan 4: Nationwide Trivia Day

Who doesn’t love a superb trivia query? Embrace a enjoyable truth about your enterprise or subject of experience and quiz your followers.

January 10: Nationwide Clear Your Desk Day

Workplace excursions are at all times enjoyable! Use this present day to showcase your workforce members’ desks and workplace house and spotlight the merchandise they’re obsessive about. It’s also possible to share your ideas and methods for staying organized as a enterprise proprietor.

January 18: Get To Know Your Clients Day

Get to know your buyer’s day is a handy approach so that you can do an everyday check-in together with your followers.

You’ll be able to ask them for suggestions and strategies on merchandise or put up a fast message asking about their day.

The vacation truly occurs as soon as each quarter and will be celebrated once more on April 20, July 20, and October 19.

Jan. 27 Nationwide Enjoyable At Work Day

Put up a foolish image together with your workforce, screenshot a enjoyable dialog out of your inner communications software, or do an AMA with a coworker in your firm tradition – no matter you do, nationwide enjoyable at work day offers you an excuse to put up in regards to the lighter moments at work.


February 13: Tremendous Bowl Sunday

Whether or not you’re a sports activities lover or simply tune in for the commercials and appetizers, Tremendous Bowl Sunday might be in your radar.

You’ll be able to ask your prospects which workforce they’re rooting for, share your favourite Tremendous Bowl Sunday recipe, and even pose a query in your Instagram Tales or Twitter Ballot asking your prospects whether or not they’re celebrating or not.

Feb 14: Nationwide Library Lover’s Day

That is the right day to share a e-book that has impressed you or is said to your enterprise and subject. Contemplate asking your group what their favourite e-book is simply too.

One other nice option to rejoice this present day is to shout out your native library and share their socials!

Week of February seventeenth: Random Acts Of Kindness Week

All through this week, take into consideration doing type issues on your social media group! Whether or not that’s providing a reduction on your product, posting a thanks letter, and even doing a Q/A answering follower questions.

It’s also possible to spotlight your organization tradition and share how your workforce expresses gratitude in the direction of each other.

a graphic promoting random acts of kindness week
Thoughts and Coronary heart celebrates Randoms Acts of Kindess Week on their social media 

Feb 20: World Day of Social Justice

On this present day, you’ll be able to elevate consciousness about an necessary social situation that’s near your coronary heart and educate your followers. This may be an opportune time to make use of Instagram’s donation characteristic and fundraise for an awesome trigger too.

February 27: Telecommuter Appreciation Week

Established lengthy earlier than working from dwelling grew to become mainstream, telecommuter appreciation week is a good way to shout out your distant workforce and exhibit their dwelling places of work.


March Insanity

One other well-liked sports activities occasion, March Insanity could also be a basketball event, however you’ll be able to customise it to suit your model. As an alternative of showcasing a roster crammed with basketball groups, be inventive and do a contest between your merchandise like Meals 52 does under.

A cookie tournament bracket
Meals 52 highlights March Insanity on their IG tales

March 1: World Praise Day

March 1st is the right day to pay somebody a praise! You’ll be able to shout out somebody in your workforce, thank your prospects for his or her help, or simply even encourage your followers to go with somebody of their lives.

March 5: Phrases Matter Week

Range and inclusion ought to be a precedence for you as a small enterprise, and phrases matter week is a good time to put up about the way you’re selecting to be inclusive as a enterprise.

March 20: Worldwide Day of Happiness

This can be a nice and straightforward option to put up about something associated to positivity! Ask your prospects what makes them pleased, share your favourite meme or Gif, or simply attempt to put up one thing to make your followers smile.

March 29: Nationwide Mother and Pop Enterprise Homeowners Day

Small companies deserve all of the love they’ll get, and posting about them on this vacation is a good way to unfold consciousness.

When you may at all times spotlight the truth that you are a small enterprise, you too can create a listing of the small companies you help and share these together with your on-line group.

March 31: Worldwide Transgender Day of Visibility

Let your LGBTQ+ prospects know that you simply’re a proud ally by supporting them on March thirty first. It’s also possible to educate your group by spotlighting small companies owned by transgender people, together with LGBTQ+ charities and nonprofits.


Nationwide Volunteer Month (U.S)

In case your small enterprise has any volunteers, you’ll be able to dedicate April to them! Give them a shout-out, let considered one of them take over your Instagram or Twitter, and put up behind-the-scenes pictures of all the good work they do.

It’s also possible to encourage your viewers to volunteer at a few of your favourite nonprofits and small companies.

April 1: April Idiot’s Day and Worldwide Enjoyable at Work Day

Pranking on the web has been performed – as a substitute, use this present day to share the way you and your workforce have enjoyable at work. Contemplate sharing a workforce bonding exercise or a enjoyable icebreaker you utilize in conferences.

You possibly can additionally flip to your prospects and ask them what their favourite work pastime actions embody.

April 2: Nationwide Training And Sharing Day

This vacation is the right time to share one thing invaluable and academic together with your followers that connects again to your subject.

In case you’re not precisely positive what could be fascinating to your followers, contemplate asking them instantly what they’d need to find out about your enterprise.

This can be a nice alternative to spotlight a helpful life hack as effectively!

April 22: Earth Day

Earth Day is a good way to put up about sustainability. Write a Twitter thread in regards to the steps you take as a small enterprise to lower your carbon footprint or put up about one other small enterprise that’s making nice strides in that space.

Or, you’ll be able to merely share a statistic a couple of associated subject like local weather change to teach your followers on the subject.

Take a look at our weblog put up the place we highlighted how these small companies celebrated Earth Day on Instagram.

April 28: Take Our Daughters and Sons to Work Day

In case you’re again within the workplace and your organization celebrates this vacation, take a photograph of all the lovable youngsters who’re tagging together with their dad and mom!


Psychological Well being Consciousness Month

Create a sequence on considered one of your social channels throughout Could to spotlight the significance of psychological well being. Every week you’ll be able to share a tip about the way you and your workforce handle work stress.

In case you really feel snug doing so, possibly contemplate writing a Twitter thread about any private struggles you’ve confronted round this subject and the way you overcame them. This may help forge a stronger connection between you and your followers.

Could 21: Cultural Range Day

Spotlight the assorted cultures in your workforce! In case your workforce is open to the thought, have considered one of your members file a fast TikTok or Instagram Rell the place they share extra about their tradition. Ask them to incorporate enjoyable information and photos to assist educate your followers.

At Buffer, we put up Cultural Spotlights recurrently on our weblog and it’s a good way to be taught extra about one another’s tradition and really feel extra linked as a workforce.

Could 30: Nationwide Creativity Day

As a content material creator and small enterprise proprietor, you’re inherently inventive! This present day is a good way to present tricks to your followers about the way you spark your creativity. You’ll be able to present behind-the-scenes footage of product conferences to point out the place the magic occurs.

One other simpler option to spotlight this vacation is to showcase any of your services or products that assist your prospects with their very own creativity.


June 18: Nationwide Splurge Day

Encourage your followers to splurge on themselves and purchase considered one of your gadgets immediately. Sweeten the deal by providing a reduction.

@boxlunchgifts That is the signal you wanted to deal with your self 🧡 #NationalSplurgeDay #BoxLunch #BoxLunchGifts ♬ Greatest for video background music Chill Entice Hip Hop(837066) – KIh

June 23: Take Your Canine To Work Day

Whether or not you’re working remotely or in particular person, spotlight the assorted canine in your workforce’s lives by posting them in your Instagram. You can also make a collage crammed with canine or a Twitter thread of canine – both work.

June 30: Social Media Day

This present day is a good alternative to replicate on the earlier six months and do a round-up of your earlier favourite social media posts.

It’s also possible to share stats round how your social media has been performing – as we did on this weblog.

June 30: Work From House Day

These days, most individuals are working from dwelling, whether or not it’s full-time or on a hybrid schedule. This vacation is a good way to share productiveness ideas and hacks for distant staff.


July 5: Workaholics Day

In case you’re somebody who works quite a bit, this vacation is a enjoyable option to poke enjoyable at your self. However you too can use it as a possibility to remind your on-line group that it’s okay to pause and take a break.

Or, you can spotlight the services you provide that make being a workaholic a bit of simpler.

July 17: World Emoji Day

Is there something extra enjoyable than speaking with emojis? 🤩 You’ll be able to share the emoji that greatest represents your model and ask your followers to reply with their favourite emoji within the feedback.


Nationwide Black Enterprise Month

This month is a good time to spotlight small companies owned by Black entrepreneurs in your space! You’ll be able to highlight a enterprise each week of the month.

@askallissa Each month is an efficient month to help a Black enterprise, however I’m ending August (Nationwide Black Enterprise Month) with HealHause — a stupendous wellness studio + cafe ☕️ in Clinton Hill. They even have the kind of outside house I dream of doing yoga in (particularly within the metropolis) 🫠. #healhaus #blackownedwellness #blackownedwellnessstudio #blackownedcafe #wellnesshub #wellnesstok #wellnessjourney #wellnesstips #wellnesstiktok #wellnesswisdom #wellnesscafe #blackbusinessmonth #nationalblackbusinessmonth #blackownedsmallbusiness #blackownedbrooklyn #thesmallbusinessplug #smallbusinesstiktok #soundbathmeditation #soundbath #vinyasa #restorativeyoga #breathe #outdooryoga #outdooryogapractice #outdooryoganyc #brooklynyoga #meditation #candlelityoga #nycyoga #nycyogainstructor #yogadeal #fypシ #fyp #yogisoftiktok ♬ Aesthetic – Tollan Kim

August 19: World Picture Day

Share a photograph that encapsulates your enterprise’s values and targets. Whether or not it’s a picture of pleased prospects, your colleagues, or only a product shot – any photograph will work.

August 17: Nationwide Nonprofit Day

Present your favourite nonprofit some love and encourage your followers to help them, too.

We wrote a weblog put up commemorating the vacation as a option to unfold the phrase about some nice organizations.

August 21: World Entrepreneurs Day

Use this present day to share your entrepreneurial journey! Contemplate writing out a listing of stuff you knew earlier than you based your small enterprise.


Sept. 12: Nationwide Day of Encouragement

Everybody has dangerous days typically, use this vacation to share the way you’ve gotten by way of tough instances as a enterprise proprietor and remind your followers that they’ll overcome no matter it’s that they’re dealing with.

September 26: Love Observe Day

A straightforward option to rejoice this vacation is to point out some like to your prospects by posting a fast thanks for all of their help. To alter issues up a bit, you can write a love be aware to considered one of your merchandise as a substitute.

Sept: 26 Nationwide Voter Registration Day

Educate your followers and remind them about their proper to vote! Posting the placement and hours of voting facilities in your space is a good way to supply useful assets.


October 6: Inbox Zero Day

Whereas not everybody identifies with having or wanting inbox zero, it’s honest to say that all of us wrestle with e-mail overload. For this reason it is a nice day to spotlight in your content material calendar.

Have an absurd quantity of unread emails? Merely screenshotting that quantity and posting it in your socials would make for an awesome put up.

It’s also possible to present productiveness ideas for the way you handle your work e-mail.

October 7: World Smile Day

Showcase your pearly whites and put up a photograph of your self or somebody in your workforce smiling to commemorate this vacation.

October 16: Boss’s Day

Spotlight any of the managers in your workforce, share your expertise as your individual boss, or, write a fast put up honoring considered one of your former bosses.


Nationwide Entrepreneurship Month

All through November, you’ll be able to put up a wide range of content material associated to Nationwide Entrepreneurship Month. It’s an awesome alternative so that you can share what you’ve realized as a enterprise proprietor.

Even higher, you’ll be able to invite company and audio system who you admire to share their experiences together with your viewers.

And contemplate passing the mic to your viewers and asking if any of them have recommendation about working a enterprise.

November 9: World High quality Day

This vacation was created to showcase the innovativeness, sturdiness, and high quality of merchandise and firms. Why not put up some insights into your merchandise, spotlight your superb workforce, and clarify why your enterprise ought to be trusted?

November 19: Ladies’s Entrepreneurship Day

Spotlight the superb ladies entrepreneurs that you simply look as much as on this present day by posting about their accomplishments. It’s also possible to educate your prospects about historic ladies enterprise leaders from the previous.

That is additionally a good time to share the ladies who have been particularly influential in your particular subject.

November 25: Black Friday

Black Friday is arguably one of many largest procuring days of the 12 months, and there are a ton of how you’ll be able to mark the event.

Whereas many manufacturers put up about their varied gross sales, there was a latest development of companies celebrating a bit in a different way within the title of sustainability. If that occurs to be you, contemplate posting about your reasoning behind it.

November 26: Small Enterprise Saturday

Small Enterprise Saturday is all about highlighting and supporting smaller manufacturers. take this chance to put up about why your prospects ought to help your enterprise, or contemplate sharing the love and tag your favourite small biz.

For extra concepts, try how these manufacturers marked small enterprise Saturday in 2022.

November 28: Cyber Monday

Cyber Monday is a good time to spotlight e-commerce promotions or provide reductions for reward playing cards to your enterprise.

November 29: Giving Tuesday

That is the right day to put up a couple of charitable group and

In case you’re searching for inspiration for deserving manufacturers and causes, try these small companies we’ve highlighted for his or her generosity.

That is additionally an opportune time to announce any giveaways, grants, or donations your group is making.


December 2: Candle Day

In case you’re not a candle model, this vacation could appear a bit odd. However, have you ever ever considered what fragrances would symbolize your small enterprise? Wouldn’t it be heat and comfy like vanilla spice, or edgy like Teakwood?

You’ll be able to pose the query to your followers on Instagram tales and share their responses!

December 4: World Wildlife Conservation Day

This vacation goals to deliver consciousness to endangered species. Use this present day to teach your followers in regards to the nice organizations which might be rescuing and serving to these animals.

December 7: Letter Writing Day

There are limitless methods to rejoice this vacation. Write a letter to your prospects. Or, to your workforce members. Or, you’ll be able to even write an ode to your merchandise.

Flip it into a contest or giveaway and have your prospects submit their greatest letters to your small enterprise and share the responses!

@sachistorymuseum December seventh is Nationwide Letter Writing Day! It’s a day to encourage people to put in writing a letter to somebody, particularly as we get nearer to the vacations. Why write a letter although when you’ll be able to letterpress print one? On this video, Howard typeset and printed a phrase in 72 level Caslon font. The ink is Pantone Inexperienced rubber base. In case you’re trying to write a letter to somebody, how about sending one to Howard? #SacHistoryMuseum #NationalLetterWritingDay #typography #museum #printing #letterpress #historical past #sacramento ♬ authentic sound – Sacramento Historical past Museum

December 10: Human rights day

December 14: Free Transport Day

The simplest option to rejoice this vacation is to supply free delivery to your prospects.

We hope this listing of holidays helps you replenish your content material calendar for 2023! Keep in mind, you don’t need to put up about the entire above-mentioned dates in your social media. Choose those that resonate most with you personally, and may also join again to your enterprise.

Use Buffer to remain on high of your whole social media wants in 2023! ➡️

Your Social Media Content material Calendar for Each Official (and Non-Official) Vacation of 2023